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    Issue Dated Aug 24 2015
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  • Current Issue
    Issue Dated Aug 24 2015
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“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes.
The fast moving consumer goods (FMCG) industry is cluttered with multiple brands; no one has a monopoly in the market.
Marketing concepts and strategies are up for a paradigm shift in the wake of fast emerging digital and social media culture worldwide and the marketers are both overwhelmed and perplexed with the
Indians love their chai — homemade, roadside or from a posh tea parlour. Besides giving that kick, tea also helps in breaking the ice in awkward situations.

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